The Committed Creative Podcast
Are you a creative who wants to make a full-time living from your passion project? Then this podcast is for you. Each week, Carmen interviews a successful creative who quit the corporate business world and made their creative dream pay.Forget navel-gazing, highfalutin creative talk, and learn actionable business steps from creative minds who have turned their creative passion into their life's work...creative work that pays good money.Forget the saying 'poor and struggling artist' and hear from artistic people who earn more than they ever did in a 'traditional' job.Brought to you by creative content strategist and PR consultant Carmen Allan-Petale, founder of Red Platypus Creative.
The Committed Creative Podcast
#73 Writing Epic Web Copy with Carmen Allan-Petale
This week on the Committed Creative Podcast, I talk about how I help businesses bring their brands to life through engaging website copy.
I discuss the importance of creating engaging website content that keeps users on the page and leads to conversions, and how you need to clearly define the main call to action and make it prominent on the website.
Key takeaways:
- Clearly define the main call to action and make it prominent on the website.
- Align the website content with the user's search intent to reduce bounce rates.
- Optimise each service page for specific keywords to improve SEO.
- Leverage Google reviews to enhance the credibility and authority of the website.
- Maintain a consistent tone of voice throughout the website to create an authentic and engaging experience.
- Repurpose existing content to keep the website fresh and regularly updated.
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Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
