The Committed Creative Podcast
Are you a creative who wants to make a full-time living from your passion project? Then this podcast is for you. Each week, Carmen interviews a successful creative who quit the corporate business world and made their creative dream pay.Forget navel-gazing, highfalutin creative talk, and learn actionable business steps from creative minds who have turned their creative passion into their life's work...creative work that pays good money.Forget the saying 'poor and struggling artist' and hear from artistic people who earn more than they ever did in a 'traditional' job.Brought to you by creative content strategist and PR consultant Carmen Allan-Petale, founder of Red Platypus Creative.
The Committed Creative Podcast
#52 Creating a Marketing Strategy with Carmen Allan-Petale
This week on the podcast, I talk about the marketing strategy guide I develop with my clients to give them a better idea of how to connect with their ideal customers.
In it, I give tips on how you can:
- Nail your key messages
- Think about your big-picture goals and align them with your marketing
- Develop your brand in a way that resonates with your ideal audience
- Write like you're speaking to one person, not sending a mass message
- Uncover your brand's archetype and brand essence
- Find the values that resonate with your business
…and loads, loads more.
If you haven't thought about the psychology behind your marketing lately, then this is the podcast to listen to, so you can tap into an audience that will buy from you - because they love what you do or sell.
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Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.