The Committed Creative Podcast
Are you a creative who wants to make a full-time living from your passion project? Then this podcast is for you. Each week, Carmen interviews a successful creative who quit the corporate business world and made their creative dream pay.Forget navel-gazing, highfalutin creative talk, and learn actionable business steps from creative minds who have turned their creative passion into their life's work...creative work that pays good money.Forget the saying 'poor and struggling artist' and hear from artistic people who earn more than they ever did in a 'traditional' job.Brought to you by creative content strategist and PR consultant Carmen Allan-Petale, founder of Red Platypus Creative.
The Committed Creative Podcast
#24 Creating a Local Market with Erin Madeley
This week on the podcast, Carmen speaks to Erin Madeley, founder of the Perth Makers Market and recent owner of Perth's Upmarket.
Erin founded a locally-made market after she struggled to find that type of market to sell her own handmade products at.
Without any background experience in event management, Erin dived in head first and seven years later, her hard work is certainly paying off.
Erin's business knowledge and company insights were so interesting and she was an absolute delight to host on the Committed Creative podcast.
In this episode, we chat about how:
- How Erin grew a massive market business without an events background.
- Why she’s so passionate about locally made products.
- How Erin runs a highly successful business while at times suffering from depression and anxiety.
- How Erin dealt with COVID and what she offered her clients when she had to cancel events.
- What creatives are the most scared of.
- Why it helps to have an in-person and online presence.
- How markets help gather data on customer experiences and how you can improve your business.
- Top tips for marketing your products face-to-face.
- How to best display your products at a market.
- Why she focuses at what she wants to do in her business and outsources the rest.
- How she looks after her team and makes sure she recruits employees who align with her business.
You can find Perth Makers Market on Instagram and Facebook.
----------
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
