The Committed Creative Podcast

#52 Creating a Marketing Strategy with Carmen Allan-Petale

March 30, 2023 Carmen Allan-Petale
The Committed Creative Podcast
#52 Creating a Marketing Strategy with Carmen Allan-Petale
Show Notes

This week on the podcast, I talk about the marketing strategy guide I develop with my clients to give them a better idea of how to connect with their ideal customers.

In it, I give tips on how you can:

  • Nail your key messages
  • Think about your big-picture goals and align them with your marketing
  • Develop your brand in a way that resonates with your ideal audience
  • Write like you're speaking to one person, not sending a mass message
  • Uncover your brand's archetype and brand essence
  • Find the values that resonate with your business

…and loads, loads more.

If you haven't thought about the psychology behind your marketing lately, then this is the podcast to listen to, so you can tap into an audience that will buy from you - because they love what you do or sell.


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(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)

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