Have you ever thought about launching a business that doesn’t yet exist?
Tracy Murray, aka The Glasses Lady, did just that after seeing how many people felt frustrated with the glasses-buying process after their optical appointments.
As someone who is technically legally blind (thank goodness for contact lenses!) I can completely understand how they feel - I can vividly remember the difficulty of the glasses-buying process. You feel pressured to buy and you feel like you have to make the decision quickly.
Realising these pain points, Tracy decided to launch The Glasses Lady - a business focused on eyewear styling with customised glasses in one to two hours.
In this episode, we discuss how Tracy:
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