The Committed Creative Podcast

#26 Knowing Your Customer with Joh Kohler

July 21, 2022 Carmen and David Allan-Petale Season 2 Episode 11
The Committed Creative Podcast
#26 Knowing Your Customer with Joh Kohler
Show Notes

Joh Kohler from Compelling Copy is my guest on the Committed Creative podcast today. She is a fellow copywriter, SEO specialist and loves everything to do with customer and keyword research.

Joh is another friend from my accountability group and she's brilliant at what she does. You might think - why the hell are you hosting another copywriter on your podcast, isn't she a competitor?! But I don't believe in competition - I certainly think she has other advice to share that I might not otherwise have thought of.

This podcast is SUPER helpful if you want to improve the SEO and traffic to your website and learn how to market your creative business more effectively.

In this podcast, we talk about:

  • Why doing customer research helps you write better copy.
  • What you need on your website and why.
  • How to build backlinks.
  • Why we sometimes forget to practise what we preach and how to set time aside each week to work on your business.
  • Tips for getting your business into the media.
  • How getting into the media can skyrocket your marketing.
  • Brilliant SEO and keyword research tools to use for your business.
  • Understanding keyword research and what to look at when choosing keywords.
  • How Joh juggles mum life with running her business and how she tackles the mum guilt head on.

You can find Joh on her website, Instagram and Facebook


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