The Committed Creative Podcast

#22 The Power of Persistence with Emilia Musgrave

June 23, 2022 Carmen and David Allan-Petale Season 2 Episode 7
The Committed Creative Podcast
#22 The Power of Persistence with Emilia Musgrave
Show Notes

This week on the podcast, Carmen speaks to Emilia Musgrave, who founded her promotional merchandising business, Think Promotional, when she was in her mid-20s.

Emilia realised working from someone else just wasn’t for her, and seeing an opportunity in the market, decided to go out on her own.

Since then, Emilia has launched three successful businesses and gained a strong and engaged following on Instagram, through which she finds most of her customers. 

Emilia is nothing if not persistent, and when COVID threw her a curveball, she completely pivoted her business and made the most out of a bad situation.

In fact, she didn’t just turn an unfortunate situation on its head, she captured a new market for her business that saw her sales boom. 

In this episode, we chat about how:

  • Emilia feels she could only ever run her own business.
  • travel prepared her for running her own business.
  • Emilia follows her intuition and it's never wrong.
  • she pivoted her business in COVID and not just made the best of a difficult time, but caused her business to thrive.
  • Emilia juggles motherhood and entrepreneurship.
  • Instagram has been a boom for business and where she gets most of her clients from.

You can find Emilia and her business Oh Sweet Merch on Instagram.


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